New generations understand the history of Chinese culture as a proud and glorious past, celebrated in museum cabinets or as indelible memories passed on down by elders. It is through these experiences that culture stays alive and shapes people regardless of their age.
Drawing on thousands of years of Chinese culture, Qeelin’s designs integrate iconic symbols and make them relevant to young, contemporary life. They breathe new life into legends and blessings, and shine a new light on ancient traditions.
Every collection has its own unique message, each representing a window into Qeelin’s world view. In turn, just as to each person resonate different values and attitudes, so does the jewellery take on new, additional meanings.
Rekindling the splendour of Chinese culture in the context of contemporary luxury — this is Qeelin’s unique way of honouring its roots.
Alongside traditional totems and symbols, animals also form a permanent theme in Qeelin’s collections, both as a source of creative exploration, and as a medium to voice our care for the Earth.
Since 2018, Qeelin has been collaborating with the World Wide Fund for Nature (WWF) in the initiative to improve Qinling pandas’ natural habitat, with a vision to restore and preserve their damaged natural home — the bamboo forest.
Pandas are the muse for Qeelin’s Bo Bo collection. Today, 46% of the natural habitat for wild pandas is not covered within conservation zones, causing severe damage to their living environment. Through the partnership with WWF, Qeelin hopes to artificially restore the bamboo forests to improve their habitat, and establish better frameworks for their management and protection.