From the third to the eighth century, the artistic creations at the Dunhuang Mogao Caves would bring the city into its golden age. At the dawn of the twentieth century, the rediscovery of the caves and their exquisite oriental art would leave the world in awe once more.
Within Dennis, they later inspired a sense of cultural mission: why was there no jewellery brand that could showcase China’s fascinating cultural heritage to the world?
Qeelin would become his answer.
As the 5,000 year-old Chinese civilisation meets the 21st century, Qeelin draws upon its cultural legacy, imbues it with a contemporary design aesthetic and carries the legacy forward. Its jewellery exudes a certain power, an invitation to smile, to be surprised, to feel blessed.
Qeelin was named after “qilin”, an auspicious mystical creature in Chinese culture. “Qi” refers to the male animal, and “lin” the female. Legend has it that qilins are tame and kind, and they are often described as “benevolent beasts”. Thus, Qeelin’s name is the embodiment of the brand’s philosophy of balance and harmony, while its collections celebrate the brand’s roots through a contemporary lens.
Dennis says “Maggie Cheung is a good friend and muse, and she is Qeelin’s very first brand ambassador who shared my dream of creating an international Chinese brand to share the treasures of China to the world. She will always be part of the Qeelin family”
While historical legacies have been reinterpreted by many time-honoured western brands, Dennis realised that no brand fully captured the beauty and wisdom bursting from thousands of years of Chinese heritage.
Hence, he has chosen jewellery as the platform to fulfil his mission. In his quest “to redefine Chinese traditional symbolism through a contemporary lens and to let Chinese culture shine in the world of luxury once more”, he saw jewellery as the most natural art form.
Thus, Qeelin was born.